Frequently Asked Question.

Investor relations is defined as the strategic management responsibility that integrates the disciplines of finance, communications and marketing to achieve an effective two-way flow of information between a public company and the investment community, in order to enable fair and efficient capital markets.

If you're happy with your stock's performance and the people who hold it, then taking a primarily passive approach to investor relations is probably the most appropriate choice. But, if you aren't completely satisfied with either of those two metrics, you should consider moving on to a more proactive approach.

In either case, Kilmer Lucas can help first by managing the entire continuous disclosure process for you - saving your company the management focus and financial expense required to develop and maintain the function internally. If a proactive investor relations approach is warranted, in addition to performing all of the reactive 'blocking and tackling' activities needed to facilitate full, plain and true continuous disclosure, Kilmer Lucas can also help to create investor interest for your company instead of just responding to it.

Yes. Our staff and affiliates have amassed a great deal of valuable experience in a number of specialized areas. We encourage our clients to draw on this expertise when they don't have adequate internal resources at their disposal. Our project areas include:

• Social media engagement - whether it's responding to a crisis, developing Reg FD compliant strategies, guidelines and policies, or simply gaining a better understanding of social media and its impact on corporate reputation, Kilmer Lucas and our strategic partners can help
• IPO's - story development, management advocacy and training, presentation design, road-show assistance, post-deal investor relations planning and program/policy development
• International investor outreach - expanding your institutional shareholder base beyond your domestic market(s) without the need for additional staffing or infrastructure
• Financial restatements and restructurings - helping to preserve management credibility in difficult times
• Short seller 'counter intelligence' - neutralizing misinformation campaigns with the effective communication of facts
• M&A communications - ensuring stakeholders understand the reasons for and benefits of the transaction
• Financial communications - including annual reports, presentation decks and conference call scripts
• Web site IR sections - design, content development and ongoing management
• Non-deal road shows - putting management teams in front of the right investors
• IR perception audits - gain valuable insights from investment analysts and institutional investors on what you're doing right and, more importantly, what you could be doing better
• Customer-to-shareholder programs - they bought your product or service; now isn't it time they looked at your company?
• Temporary IR outsourcing -are you a sole in-house investor relations officer in desperate need of an uninterrupted and guilt-free sabbatical or vacation?
• Event management - annual meetings, analyst days, site tours
• In-house IR function establishment - staff recruiting and mentoring, disclosure policy development, program design, best practices transfer

By working to ensure that our clients' reasons for or against a proposal are carefully constructed and effectively communicated to all appropriate stakeholders, we have helped with a number of difficult and sensitive proxy solicitations involving compensation, corporate governance, shareholder activism and control issues. When called upon to do so, we can also assist our clients to assemble and manage the right team of outside legal counsel and proxy solicitation practitioners to increase their chances of success.

Kilmer Lucas is pleased to offer the following ancillary services to our clients via a carefully assembled network of expert affiliates:

• Corporate secretarial services
• Consumer and professional marketing services
• Video b-roll production and distribution
• Media training
• Press release distribution
• Shareholder identification
• Corporate collateral design and production
• Public accounting and legal services
• SOX compliance and consulting services
• Valuation analysis
• Web development and interactive marketing

Make an informed choice when deciding on a firm to help with your financial communications. Contact us for answers to any other questions you may have.